Which domains are better indexed by Yandex. Which domain is better: com, ru or rf

Hello everyone, dear friends, and now about everything in more detail.

Everyone who first decided to create a domain name has questions:

what's happened domain?

Server name?

Website address?

And other similar terms and how they are all related.

internet browser

Start.

You are not a "newbie" who does not know the theory Internet resource, but definitely a knowledgeable amateur with a certain vision of how the Internet works. Then you understand where the sites are located on the network, on what disk space of the servers and what hosting providers. So you know what is IP address, and how it relates to domain names. But if you forgot then I will remind you.

Each computer in the network (including hosting) carries a personal IP-address representing the exact set of numbers (for example, 191.158.0.0). And all web resources, to search for the desired site on the Internet, and you need to know the exact IP-adress (or domain)

A domain is a unique set of Latin characters that distinguishes an Internet resource from millions of other web pages. In a simple way, this is a set of 2 to 63 unique characters.

A domain pins a web page to "its place" on the hosting provider's server with a unique IP address .

And I note that the same web page and server with IP-adress can own several domains!!!

And every time you access a domain in a browser, the DNS service finds a server that matches the request and takes you to the desired web resource.

A DNS server is a program that converts an IP address to a domain and vice versa ...

For humans, domain names are easier to understand than IP addresses because they are easier to remember. But still, the full address of the site is URL(certain address writing system) representing 3 elements:

protocol (http://);

domain (name.ru);

file path .

Domain names are multilevel, most often 2 or 3 levels.

Note! Long domains with many levels are very inconvenient to use.

Levels are written from right to left in ascending order. The highest is the end of the domain is called the first-level domain zone, which is classified:

by geography (for example, "RU" - Russia, "UA" - Ukraine, "COM" - international);

by type of activity ("info" - informational, "org" - non-commercial)

Second-level domain name - unique names in their group, they are acquired from registrars.

Third-level domains are names that are registered by intermediaries (organizations that have purchased second-level domains). They look like: name..

Would you like to register a domain yourself?

Come up with a unique site name? Do you want your own domain, and not an outside provider who will impose a bunch of additional services on you later? Then start doing just that:

There are many registrar services, but I registered my domains with , the choice should be made by everyone on their own. I also recommend taking a domain separately from hosting, because if each part of your project is registered to you. In the future, protect yourself from problems with authorship.

Registration on the service is very simple and straightforward, be sure to save all the data when registering in a safe place. In order not to lose or forget, it is like your “passport”, sometimes identity confirmation is required, i.e. scanned passport. But not always, but if in the future you decide to sell the domain, then it is better to indicate your real data. After confirming the registration, enter your personal account by entering your username and password.

Choose a tab "DOMAINS"-> REGISTER A DOMAIN

Here, enter the required domain name into the zone, you can immediately with the domain zone, after you have come up with a domain, click "CHECK". If the domain is free, click "REGISTER", if you don’t come up with other options, the selection can be done by keywords, which makes the task easier.

Replenish the registrar's wallet in any way convenient for you, but in my opinion I have never been able to register without a commission, so figure it out immediately when replenishing the card.

Note! Choose a simple domain, the shorter the better, the zone depends on your project, don't take RF. Although it is consonant with Russians, it is very poorly indexed by search robots, so RU has always helped me. Do not peck at the tricks of the domain for 49 rubles yet. or when registering a hosting as a gift, as practice shows for the second year, the price for them take off several times. And if you upgrade your gift domain to a good level, the registrar can sell it for good money, because. he has all rights to it. scammers a lot on the internet therefore ten times check whether you are transferring money.

Pro ban I’ll add a couple, the domain must be checked for problems with search engines before buying. he could have been banned for a long time for various manipulations there, so you need to raise the history of the name:

First method the most efficient yandex adurilka, when adding a domain, if a notification pops up that the domain is prohibited from indexing. Then the new site will not be indexed in Yandex (((But this method is only suitable for registered domains.

Second webarchive, here you can see what happened earlier at this address and draw conclusions about possible sanctions. You can also restore the content of the site.

The third one is checking reverse indexing through services pr-cy.ru And be1.ru and etc.

But if you come across a worthy domain in the company's topic and very pumped by link, you can compete with search engines for it, i.e. write to Platon Yandex support, I think it will end well. In all other cases, it's faster to find another one and buy it.

The main search engines of the Russian-speaking Internet are Yandex and Google. Traffic from other search engines is insignificant, so we will consider site optimization (in this case, choosing a domain), focusing on these two search engines, and first of all on Yandex.

Yandex likes domains in the ".ru" zone.
Sites on the domains of this zone, other things being equal, are usually indexed faster than sites in other domain zones (.com .net .info and so on ...), since the ".ru" domain by default means that it belongs to the Russian language the Internet sector (as well as Russia as a region), and Yandex is primarily a Russian search engine.

Preferences Google in this regard, they are less pronounced, but it is still desirable to choose the ".ru" or ".com" domain.

The choice of a regional domain has a positive effect on the position of the site in the search results in the target region. For example, a site on the ".ru" domain will rank better in search results in Russia than in Ukraine for the same query. A site on the ".ua" domain is the opposite.

Both Yandex and Google now recognize transliteration in the domain name and in the URL of the page.

Query "gold" in the Google search engine:

Query "gold" in the Yandex search engine:

Previously, Yandex recognized keywords only if they were separated by a hyphen, or if there was only one keyword. Now the Yandex algorithm has become in this regard the same as that of Google.

The Google search engine determines the English translation of the keyword well. The same query for "gold" on Google:

Yandex translation works poorly. For the query "gold", for example, the translation is not highlighted:

However, Yandex still highlights the translation of some words. Most likely, this rule applies to the translation of Russian words that originated from English (for example, the query "paintball"):

The keyword in the domain of the site in the second position is not highlighted, as this screenshot was taken quite a while ago. At that time, Yandex did not yet recognize keywords in the URL if they were not separated by a hyphen.

Yandex takes into account the direct match of the keyword in the request and in the domain name (see the second position in the illustration).

Google also takes into account the direct match of the key in the request and in the domain name:

An excellent key in the domain name can be a word that is spelled the same way both in English and in transliteration from Russian. An example of one of these words: marketing (marketing).

An interesting point: Yandex takes into account the Russian pronunciation of the English word in the domain name. As an example, consider a query with the word "table" that does not exist in Russian:

It is not clear why Yandex takes into account such matches. Google hasn't seen anything like this.

Search engines have a positive attitude towards Cyrillic domains (with the presence of keywords in them, of course), but there are quite a lot of technical difficulties when using them. In the future, the use of Cyrillic domains seems promising, but for now it is better not to use them.

There is a lot of controversy about the degree of influence of the presence of a keyword in a domain name on the search engine optimization of a site. Many professionals believe that this influence is not great, but no one has accurate information. It is rather difficult to evaluate empirically the degree of influence of a domain name on search results. Judging by the search results for some queries, this influence is still significant.

In any case, the presence of a keyword in the domain name increases the relevance of all pages of your site for all requests containing this word. This factor must be activated, if only there is such an opportunity.

It is desirable to make the domain name as short as possible. The same goes for page URLs in general. Links with short URLs are clicked about twice as often as links with long URLs (Google research results).

CTR is important in itself, since clicks are traffic, but there is also another nuance regarding promotion. Yandex counts the number of clicks on links in search results. If your site is in the top ten, but the number of transitions to it will be significantly less than to other sites in the TOP-10, then most likely it will fly out of the first page very quickly for this reason alone.

Yandex will consider getting into the TOP of such a site erroneous (due to the use of homonymous words or something else - this is not so important anymore). Therefore, all the factors that affect the clickability of the link in the search results also affect the promotion of the site. Along with the length of the domain name, in this regard, the presence of a favicon and the text content of the title tag also matter (since it matches the name of the link in the search results).

If the number of characters in the domain name is about twenty or more, then keywords in such a domain can be perceived as spam. The same applies to the frequent use of keyword-separating hyphens in a domain name.

Search engines take into account the domain level. Second-level domains (for example "site.ru") are much more preferable than lower-level domains, as search engines believe that secondary information is usually placed on low-level domains. Trust directories are also reluctant to accept links to subdomains.

Another very important SEO characteristic of a domain is its age. On sites hosted on young domains (up to 1 year old), search engines can apply filters such as "Sandboxes". Links from trusted sites can serve as a good protection for a young site from such filters.

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The main question when choosing is its subject matter and target audience. It so happened that, focusing on Russia, there is no need to register, no matter how global and solid it may seem. Conversely, a manufacturer of cool 3D printing machines that sells them all over the world is unlikely to want its foreign potential customers to suffer with [рф]. The rest is nuance. Let's talk about them.

Top-level domains are divided into two groups: territorial-linguistic (uk, ru, rf) and thematic (info, biz, mil). This division is very conditional, because no one can stop you from writing about animal breeding on your own site mylittlepi.gs (this, by the way, South Georgia and the South Sandwich Islands) or about politics on brexit.soccer.

: great and terrible

There is an opinion that the domain [ com] got its name from common (general). In general, the idea was short for commercial, but everyone liked the zone so much that it began to be used almost everywhere, and commerce went into biz.

Dotcom (or dotcom - transcribed [ com]) is used primarily to indicate that the site is not tied to a specific territory. They are registered by large companies, well-established startups, popular services, online stores and others who want to show that their stuff is sold to everyone.

And in general, all thematic top-level domains are easier to transfer between registrars or sell to another person. They are not tied to the legislation of a particular country, and such a process does without submitting a pile of papers to the office of the responsible office.

: how to please everyone

About the domain zone [ en] has almost nothing to say:

1. popular and time-tested - in the top 10 of all zones by the number of sites and in the top 5 among geographic ones;

1. suitable for any topic - there are no restrictions on the placement of sites, except for those that violate Russian law;

1. ideal for the Russian TA - [ en] is known to most Internet users as an identifier for Russian content, and even as an element of the symbol of the Winter Olympic Games in Sochi in 2014.

There are a number of situations when you still have to use dotcom instead of the well-established "pointer":

• You do not want to make and submit an application, mess with passport scans for any need to change the contact details of the domain.

• Do you want a simple transfer between . Suppose the person who registered the domain does not answer the phone and SMS, and the renewal period has almost come to an end. Without this man to extend [ en] will not work, and you will most likely lose the site.

• You are afraid of the judicial system of the Russian Federation and think that your site will be divided at the request of a local court. [ com] is not under the jurisdiction of Russian authorities, so decide for yourself

[rf]: rise and fall

Digging into the myths

• Robots love [ com]

Robots love optimization. It will not be possible to go to the top on a golden chariot with a standard [ com]. Google states that to their search engine, there is no difference between different top-level domains - all other things being equal, they all rank the same.

• Need to be trendy :[ com] - not fashionable and no one needs

Yes, you need to be fashionable, but dot-com, like a three-piece suit, does not go out of fashion. There are a huge number of new zones and the opening of old ones. For example, the recent boom in projects on [ co], which was chosen by 93% of startups from 2013 to 2014. And for 2015, the number of websites of high-tech companies on [ co] amounted to just over 450. At the same time, the share of dot-coms is still huge - from 2010 to 2015, more than 20 thousand new companies chose it - 81% of all zones. If that doesn't mean anything to you, here's the data from DomainTools, a research company:

You don’t have to look at the colors of the diagram - it is needed to visually represent dot-com dominance on the Internet.

• [rf] is doing worse/better than [ en]

If you follow a few simple rules, then the process of promoting a Cyrillic domain becomes the same as any other. You can read about these rules.

Afterword

The national domain, indicating the language and geographic affiliation of the content, attracts the user with its relevance. Going to [ en] or [ rf], the Russian will know that the information received can be applied to him.

On the other side, [ com] is more solid, and adding subdomains to it creates some kind of “ours/ours” framework, showing that the information is suitable for a person in a particular geographical area.

There is also a third party - legal. You can talk a lot about it: how to choose the right registrar, how the registration rules in the Russian-language domain zone are interpreted, anonymous registration or the provision of personal data ... But we are talking about SEO.